The organisation has started to promote women working in their world, particularly in places where they are not encouraged to be as active in the outdoors, such as the Middle East. They have launched an AmbassaDiver programme where they use their website and social media channels to tell the stories of these women breaking the mould. These include Master Scuba Diver Trainer Nouf Alosaimi from Saudi Arabia – the first Saudi female technical diver, who founded Pink Bubbles Divers (a female diving community that encourages women to connect with the ocean); and Ehdaa Al-Barwani who is the first female PADI instructor from Oman and runs women-only dive courses.